The KLUB concept

A cycling community and
loyalty program

Scroll down to learn how

What is the klub?

The KLUB is a community and loyalty program connecting cyclists with other cyclists and cycling brands. We are passionate people with a collective desire to ride, be it in solitude or a group, with friends old or new, on known roads close to home or discovering new places around the world. Our partners host rides and events, and provide exclusive offers and rewards that are not available to anyone else, anywhere else. We are KLUB and we live and breathe cycling.
As a member of the KLUB you will have the opportunity to meet and engage with likeminded individuals within your local community and all over the world. Through regular events, the KLUB chat function and special experiences, our mission is to bring members together.

Become a member, sign up and join a global community of cycling enthusiasts

Build your profile, chat with members and keep track of your progress, rewards and events, all via the online dashboard and/or app.
Start earning K points. As your K points increase, your membership status will advance from basic, to bronze, silver and gold

Attend rides and events and take advantage of exclusive rewards offered only to members of the KLUB

How does
it work?

Your membership entitles you to cycling stuff, special offers and experiences. Your membership opens connections to other likeminded cyclists, near home or afar. It all starts with K points.

When you join KLUB, we invite you to connect your Strava account. From that moment on, whenever you log a ride with Strava, you’ll earn K points.

Join an event that’s attached to KLUB and you will gain K points.

Why? Think of K points as your KLUB member currency. You do not need any K points in order to attend events or receive the basic member rewards, but the more K points you earn, the higher membership status you will achieve and the higher your membership status, the more and better rewards there are.

Whenever you purchase product from KATUSHA or another partner of KLUB, you will gain K points.

Why? Think of K points as your KLUB member currency. You do not need any K points in order to attend events or receive the basic member rewards, but the more K points you earn, the higher membership status you will achieve and the higher your membership status, the more and better rewards there are.

There are already

Amazing people part of
This great community!
Join us, wont you?