CONCEPT | KLUB LIVE

The KLUB concept

A cycling community and
loyalty program

Learn more

There are already

Amazing people part of
This great community!
Join us, wont you?

The KLUB is not only a loyalty and rewards program, though this is a large part of it and we encourage you to make the most of that! But first and foremost, the KLUB is a cycling community. As a member of the KLUB you will have the opportunity to meet and engage with likeminded individuals within your local community and all over the world, online and offline. Through regular events and special rewards, our mission is to bring members together for group rides and for incredible experiences, such as taking a back seat of a Sport Director’s car at the Tour de France, a meet and greet with pro riders at the Worlds in Yorkshire, or a VIP weekend getaway attached to a famous Gran Fondo.

Join now

Ride, buy, meet up, say hi...
& be rewarded

Earn K points and get rewarded with exclusive deals, invitations to special events, access to behind the scenes of pro cycling, freebies and more! How? It’s simple! Every time you shop at KATUSHA or other KLUB partners, you’ll earn K points. Add some kilometres to your Strava, come and say hello to Team KATUSHA ALPECIN at a race, or join a KLUB event and you’ll quickly see your K points grow!

Earn 320

Earn 30

We love cycling, in all it's forms!

As a community, let’s ride and share our passion.

So many ways
to earn points

Scroll through the various options below, or click ‘K POINTS EXPLAINED’ to find out more.

Price

€ 490,00

Points earned

2450

When you shop online at KATUSHA Sports or other KLUB partners, you can earn up to 5 K points for every euro you spend.

Distance
21,50 km
Time
1h 36mn
Points

                            215

Get out and ride, record it on strava, come back and see how many points you’ve earned

NOV

L`Etape du Tour, warm-up ride

Points

420

Look out for KLUB events organised through the cycling season. Every time you join, your KLUB account will be credited with K points.

Points

450

Come and say hello! Our Team KATUSHA ALPECIN riders and staff are a pretty friendly bunch. Meet them at the team bus, scan the QR-code and rack up some K points.

K Points explained

Whoever you are,
access our exclusive offers.

From the road biker, to the mountain biker, the city commuter, the pro team fan and everyone else in-between, you can benefit from being a member of the KLUB.

All you have to do to become a member is join, it’s free and you can take advantage of the benefits immediately.

KLUB member
Free coffee
Access to secret sales
Access to pre-releases products
Monthly lottery
Invitations to KLUB events
Pedaleur
KATUSHA Cycling Kit
Team KATUSHA ALPECIN
Arctic Juice Cafe

As for the rewards, they're endless! How far you go is up to you. Our membership program consists of 4 levels: Begin as a member and then work your way onto the podium by collecting K points. The podium consists of 3 tiers (bronze, silver and gold) and each tier offers its own rewards. The more K points you collect, the higher you will climb up the tier system and the better rewards you will be eligible for.

Rewards come in so many forms, like receiving seasonal KLUB gifts, having special access to secret sales, exclusive discounts, free shipping, invitations to special events, nutritional/training advice and access to competitions to win dream tickets.

Bronze member

> 30 000

Free coffee

1 x 20% discount coupon for KATUSHA Sports

Access to secret sales

Access to pre-releases products

Monthly lottery

Invitations to KLUB events

Invitation to join pros on rest day

Crash kit insurance - 30% off replacement

Pedaleur

KATUSHA Cycling Kit

Team KATUSHA ALPECIN

Arctic Juice Cafe

Silver member
> 100 000
Free coffee
1 x 30% discount coupon for KATUSHA Sports
Access to secret sales
Access to pre-releases products
Monthly lottery
Invitations to KLUB events
Invitation to join pros on rest day
Crash kit insurance - 50% off replacement
Free shipping above 100 euros
Breakfast at TKA race on subscription
KATUSHA Travel upgrade
KATUSHA Travel bike hire
Goody box once twice per year
Permanent 15% discount
2 week training program offered
2 week nutritional program offered
1 x free registration at big sportives
Pedaleur
KATUSHA Cycling Kit
Team KATUSHA ALPECIN
Arctic Juice Cafe

Gold member
> 200 000
Free coffee
1 x 40% discount coupon for KATUSHA Sports
Access to secret sales
Access to pre-releases products
Monthly lottery
Invitations to KLUB events
Invitation to join pros on rest day
Crash kit insurance - free replacement
Free shipping no minimum
Breakfast at TKA race on subscription
KATUSHA Travel upgrade
KATUSHA Travel bike hire
Goody box four times per year
Permanent 20% discount
4 week training program offered
4 week nutritional program offered
2 x free registrations at big sportives
Special products offered
Invitation to the Team KATUSHA ALPECIN team presentation
Invitation to ride in Sports Directors car at a World Tour race
Invitation to the Tour de France party
Invitation to join a KATUSHA Travel
10 mins phone call with a Pro
Pedaleur
KATUSHA Cycling Kit
Team KATUSHA ALPECIN
Arctic Juice Cafe

Join the KLUB

Discover new stuff
with the KLUB feed

Here you will be able to quickly see all social updates of KLUB, KATUSHA and other partners. You’ll also see new events, competitions and special offers. All for you, all in one place.

KLUB is a cycling community and loyalty program, for the road biker, to the mountain biker, the city commuter, pro team fan and everyone else in-between. We are passionate people, with a collective desire to discover new places around the world, share amazing rides and have new experiences with friends old and new. With exclusive offers and rewards not available to anyone else, anywhere else. We are KLUB and we live and breathe cycling.

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